Global Marketing Automation Market Report 2021: Market to Reach $6.3 Billion by 2026

Dublin, Nov. 24, 2021 (GLOBE NEWSWIRE) — The “Marketing Automation – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s providing.

Global Marketing Automation Market to Reach $6.3 Billion by 2026

Amid the COVID-19 disaster, the worldwide marketplace for Marketing Automation estimated at US$3.9 Billion within the 12 months 2020, is projected to achieve a revised dimension of US$6.3 Billion by 2026, rising at a CAGR of 8.6% over the evaluation interval. Cloud, one of many segments analyzed within the report, is projected to develop at a 9.6% CAGR to achieve US$4.6 Billion by the top of the evaluation interval.

Growth within the world is ready to be pushed by rise of digital promoting, rising utilization of the Internet and different applied sciences, and surging reputation of social media networks. Companies are more and more counting on the digital media advertising and marketing strategies similar to search engine advertising and marketing, social media advertising and marketing, internet advertising and cellular promoting whereas persevering with to interact in conventional channels to realize advantages of each the worlds.

Ensuring that the model stands out there, related and constant on social media is tough for numerous corporations. In addition, organizations are required to recurrently replace blogs and data whereas monitoring traits, measuring effectiveness of social efforts and interesting with prospects. These points have paved means for social media automation options that enable corporations to appreciate the facility of selling automation together with social media to drive features.

After an intensive evaluation of the enterprise implications of the pandemic and its induced financial disaster, development within the On-Premise phase is readjusted to a revised 6.8% CAGR for the following 7-year interval. This phase presently accounts for a 37.3% share of the worldwide Marketing Automation market. Cloud-based instruments enable entrepreneurs to realize extra management over their advertising and marketing and enterprise content material. These instruments enable for the correct implementation of methods independently with out the necessity to depend on different departments.

The U.S. Market is Estimated at $1.2 Billion in 2021, While China is Forecast to Reach $898.4 Million by 2026

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The Marketing Automation market within the U.S. is estimated at US$1.2 Billion within the 12 months 2021. The nation presently accounts for a 29.31% share within the world market. China, the world’s second largest financial system, is forecast to achieve an estimated market dimension of US$898.4 Million within the 12 months 2026 trailing a CAGR of 10.6% by the evaluation interval.

Among the opposite noteworthy geographic markets are Japan and Canada, every forecast to develop at 7.1% and seven.4% respectively over the evaluation interval. Within Europe, Germany is forecast to develop at roughly 8.3% CAGR whereas Rest of European market (as outlined within the examine) will attain US$989.3 Million by the top of the evaluation interval.

In the US, the COVID-19 pandemic onset led to a big influence on digital promoting through the early a part of 2020. However, within the second half of the 12 months, the vacation season and advert spend by political events aided in compensating for the losses registered earlier within the 12 months. Digital advert spend subsequently elevated at a double-digit price for the 12 months.

The enhance in on-line procuring, house deliveries, and linked TV helped keep the market`s development. Thriving economies, rising employment alternatives, rising revenue ranges, steady growth of mobile markets, rising 4G penetrations, and growing spending energy in main international locations are driving development prospects within the Asia-Pacific area.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Rise of Digital Advertising Provides the Cornerstone for the Growth of Marketing Automation Strategies

  • The Race Between the Virus & Vaccines Intensifies. Amidst this Chaotic Battle, Where is the World Economy Headed in 2021?

  • These are Times When Questions Abound & Answers Are Few

  • So How Fast Or Slow Are We Moving?

  • As India Burns Amid a Lethal Double & Triple Mutation Driven Second Wave, Its Clear That Equity is Not a Part of Global Policy on Tackling COVID

  • Progress on Vaccinations, Why Should Businesses Care?

  • With IMF’s Upward Revision of Global GDP Forecasts for 2021, Most Companies Are Bullish About a Global Economic Comeback

  • A Retrospective Review of Year 2020 because the Worst Year in Humanity’s History that Left the World in Shambles & Industries and Markets Upended

  • How Marketing & Advertising Are Impacted by the Pandemic & What’s the New Normal?

  • Digital Marketing Strategies Change in Pandemic Times

  • Pushed by the Pandemic to Survive, Companies Scramble to Expand Online Presence

  • Digital and Personalized Experience Gain Prominence

  • Marketing Automation – Definition, Scope, Benefits & Importance

  • Recent Market Activity

  • Innovations

  • World Brands

2. FOCUS ON SELECT PLAYERS (Total 252 Featured)

3. MARKET TRENDS & DRIVERS

  • As Social Media Marketing Becomes Mainstream, the Time is Ripe for Adopting Automation Technology Solutions

  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Marketing Automation

  • Pandemic Fast Forwards eCommerce Growth

  • e-Commerce Vendors Step Up Adoption of Email Automation Technology & Solutions

  • Mail Users (In Million) for Years 2020, 2022, 2024 & 2026

  • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions

  • Customer Service Automation is the First Step Towards Shaping Brand Experiences

  • Automated Telemarketing Gains in Favor

  • Healthcare Consumerism Drives Demand for IVR within the Healthcare Industry

  • Prescription Refills Through IVR Gains Prominence within the Competitive Pharmaceutical Retail Market

  • Big Data’s Role in Marketing Automation Gets Bigger

  • Chatbots or Virtual Assistants Rise Tall Over the Horizon

  • Machine Learning and AI-Assisted Platforms to Personalize Customer Experiences

  • Cloud-Based Marketing Automation to Gain Prominence as Businesses Increasingly Reach Out Customers Via Digital Channels

  • Growing Focus on Mobile-First Approach Creates Robust Opportunities for Mobile Marketing Automation

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For extra details about this report go to https://www.researchandmarkets.com/r/snjh6

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