How to promote artwork – Save the Student

Making cash as an artist is not at all times simple – significantly while you’re first beginning out. But promoting artwork and incomes an earnings from doing what you’re keen on actually is feasible. Here’s how.

If you are hoping to discover a new loving residence to your artworks, and make some cash within the course of, you have come to the correct place.

There are so many nice methods to promote artwork, together with on-line, in galleries, at artwork gala’s and even straight out of your studio. The key to making a superb earnings as an artist (in addition to being tremendous gifted, after all), is discovering out which method to promoting is most suited to you.

To assist, we have gone by way of 13 of one of the best and only methods to promote artwork under.

  • Apply to promote through artwork websites

    woman smiling on phone

    Credit: WAYHOME studio – Shutterstock

    If you have not but utilized to affix an artwork website as a vendor, we might undoubtedly suggest it. It’s up there as one of many easiest methods to promote artwork on-line and make cash.

    To turn into a vendor on some art-selling web sites like Artsy and Artnet, you are required to have a longtime demand within the artwork market – however this is not the case for all on-line marketplaces.

    Here, we’ll undergo a few the highest on-line artwork websites for unbiased and rising artists: Artfinder and Saatchi Art.

    Artfinder logo


    Artfinder focuses on serving to unbiased artists who’re unrepresented by galleries discover a platform to promote their artwork. If your software to promote artwork on Artfinder is profitable, you may be answerable for establishing your individual itemizing and managing your artwork store on the positioning.

    Happy to take commissions? We’ll speak about getting cash from artwork commissions in a bit extra element later, however this may be an possibility for you on Artfinder – you may spotlight in your store that you just’re open to commissions and consumers will be capable to method you to put orders.

    There are the charges to concentrate on for sellers on Artfinder:

    • Starter Plan – You will not be charged month-to-month charges on this plan, however you may be charged a 40% fee per sale*, and solely be capable to promote a most of 30 works earlier than needing to improve the plan.
    • Standard Plan – Commission goes right down to 33% per sale*, however there’s a month-to-month payment of £4. You can promote an infinite variety of artworks on this plan.
    • Professional Plan – As with the Standard Plan, you may have to pay a fee payment of 33% per sale*, and the month-to-month payment is £10. You can promote an infinite variety of works on this plan and it offers entry to further options like seeing paintings efficiency studies and platform sale tendencies.

    * Commission is calculated based mostly on the entire paintings retail worth (which you set) and doesn’t embrace transport charges.

    The above charges are appropriate on the time of writing. To discover out extra in regards to the plans on Artfinder, together with a breakdown of which options can be found with each, click on on the hyperlink under.

    Sell on Artfinder »


    Saatchi Art logo

    Saatchi Art

    On their web site, Saatchi Art describes itself as “the world’s leading online gallery”, making them a fairly nice selection for any artist hoping to increase their viewers (or any artist full cease, actually).

    Applying to begin promoting artwork on-line by way of Saatchi Art is fairly simple however, like with Artfinder, we suggest studying by way of their recommendation for potential sellers. In specific, you should definitely give clear and detailed information about your self, together with your artwork training.

    And, when you’ve exhibited your work in any bodily artwork shows, undoubtedly point out this.

    At the time of writing, Saatchi Art would not cost month-to-month subscription prices however they normally will cost a 35% fee for every paintings bought. However, when you promote a restricted version print by way of Limited by Saatchi Art, the fee expenses for these items will go as much as 50% of the sale value (minus the price of print manufacturing).

    The expenses apply to the revenue on every sale (i.e. the ultimate sale value, minus any manufacturing prices).

    It’s necessary to take into account that generally Saatchi Art runs promotional gives to collectors, probably providing 10% – 20% off. The fee applies to the sale value, so if anybody buys a portray of yours at a lowered value, you may obtain 65% of the quantity that they pay.

    Sell on Saatchi Art »


    The fee prices on artwork websites are usually decrease than in galleries (the place it is usually round 50%) – however you would possibly miss out on distinctive alternatives.
  • Network with artwork consumers

    When you first begin out as an artist, it might probably really feel formidable to know the place to start assembly potential consumers to your artwork. Luckily, although, there are so many alternatives to satisfy artwork sellers and consumers – the necessary factor is to be assured.

    Galleries normally host a good quantity of exhibition openings all year long. As a possibility to get the primary choose of latest and thrilling artwork, you may just about assure that they’ll entice eager consumers and collectors.

    Numerous exhibition openings will likely be open to the general public, however you may normally have to RSVP to get added to the visitor record. Check the gallery’s social media and web site for information about who to contact forward of the occasion.

    When you are there, speak to as many individuals as you may. It’s additionally smart to reach armed with photographs of your artwork to indicate, and possibly some enterprise playing cards handy out, too.

    You’re unlikely to make a sale there after which, however increase a community of potential consumers and different artwork fans is crucial.

    It might be that you just meet someone who’s excited by shopping for one in all your items. Or, chances are you’ll even find yourself impressing the curators and administrators at galleries, which may then result in you truly consigning your work to them (i.e. agreeing for them to symbolize and promote your work) – which brings us to our subsequent level…

    If you are on the lookout for new enterprise playing cards, strive websites like VistaPrint and Moo which have an enormous vary of design choices to select from.
  • Approach business galleries

    Three people looking at photos in exhibition

    Credit: Iryna Inshyna – Shutterstock

    When attending exhibition occasions, speak to as many individuals as you may – together with the administrators and curators of the gallery.

    While they won’t essentially determine to begin representing your paintings after the primary assembly, taking the time to construct up a relationship with them may actually assist. Show an curiosity within the works that they are exhibiting, ask a number of questions and turn into a well-recognized face at their exhibition openings.

    Even if they do not suppose you are prepared for gallery illustration proper now, this in itself is a good likelihood to seek out out what you might do to develop your work.

    Artists who’re represented by well-established galleries can entry some wonderful alternatives, corresponding to having their work exhibited at main artwork gala’s, getting interviewed by artwork critics and having their artwork promoted by a trusted identify to potential consumers.

    However, these alternatives normally come at the price of fairly excessive fee prices – it might probably fluctuate, however artwork gallery fee charges are sometimes round 50% of gross sales.

    If you suppose the urged fee expenses are too excessive, earlier than signing something, attempt to haggle the charges down within the contract between you (the artist) and the gallery.

  • Create a robust portfolio web site

    Whether you are first beginning out otherwise you’ve already made a reputation for your self, creating an artist portfolio web site that showcases your work is a very good strategy to enhance your artwork gross sales on-line.

    Not positive the place to begin? It’s tremendous simple to create an internet site utilizing websites like Bluehost (you may get a 60% low cost and free area identify with our hyperlink). Our information to creating an internet site explains the important thing issues to know.

    When growing your web site, you should definitely embrace a number of high-quality pictures of your artworks and make the positioning visually interesting – it must mirror your creative abilities.

    It’s undoubtedly value including an ‘about me’ web page with a little bit of perception into your creative background and pursuits, together with information about your training when you examine a related topic like positive artwork, graphic design, textiles or artwork historical past.

    As nicely as utilizing the positioning to current your credentials, give a bit of perception into your persona, too. Try to put in writing the positioning’s copy in a tone and magnificence that feels pure to you – artwork is, in spite of everything, very private, and potential consumers will probably be eager to learn about the actual particular person behind the artworks.

    Once your web site is ready up and also you’re prepared to begin promoting artwork on-line, clearly spotlight which artworks are on the market, how a lot they price to purchase and information on how individuals can contact you. It’s a good suggestion to have a contact kind on the positioning, in addition to your quantity, e mail tackle and hyperlinks to your social media profiles.

  • Enter artwork awards and competitions

    Although this one’s not technically a tip about promoting artwork, coming into artwork awards and competitions is usually a sensible (and profitable) strategy to make cash as an artist.

    There are artwork competitions taking place all year long, lots of which include money prizes of a whole lot, and even hundreds, of kilos.

    While it is not essentially simple to win cash in competitions, it actually will be accomplished – do not forget that somebody’s received to win!

    It’s important to learn the temporary rigorously. The key to standing out in artwork competitions is creating a bit that matches the judges’ standards, however continues to be inventive, distinctive and very high-quality in order that, out of doubtless a whole lot of submissions, yours is the one they bear in mind.

  • Sell photographs of your artwork to inventory web sites

    Man on a laptop

    Credit: KaptureHouse – Shutterstock

    It’s not simply your images that you could promote to stock-image web sites. If you make any type of visible artwork, whether or not illustrations, positive artwork work or videography, you’ve got the prospect to promote your paintings on-line as inventory photographs and movies.

    Have a glance by way of the pictures on websites like Shutterstock and Alamy, and you can discover a great deal of footage of artworks that artists are promoting by way of the positioning. This can fluctuate from detailed portraits to summary designs, to painted blocks of color that stock-image consumers can use as backgrounds in digitally edited footage.

    It’s necessary to do not forget that as a inventory picture vendor you would not have management over who buys a licence to make use of the picture, or the place the picture is used (e.g. it might be utilized in adverts for merchandise that you just would not select to advertise).

    Also, when you have any artworks that you just want to promote as unique artworks, we might strongly advise towards submitting photographs of them to inventory picture web sites. This would turn into sophisticated when promoting the bodily piece as you could not fairly promise the client full ‘possession’ of the work if quite a few others have additionally purchased a license to make use of a picture of it.

    That mentioned, it will be a tremendous strategy to promote digital artwork, the place the paintings would not have the identical bodily existence as, say, a portray on canvas.

    So, whereas this may be an effective way to earn a passive earnings out of your artwork for some artists, it will not be proper for everybody. If you are specializing in promoting unique artworks, we might suggest making an attempt among the different factors on this record as an alternative, like this subsequent one…

    On Alamy, college students at collaborating unis can maintain 100% of the gross sales value of their photographs for 2 years. Find out extra in our information to the finest inventory picture websites.
  • Apply to promote at artwork gala’s

    Art gala’s are very large occasions on this business. The high gala’s will entice among the most influential individuals within the artwork world, together with artwork sellers, gallerists, curators and artists, however there can even be loads of informal artwork followers who attend them as days out.

    Unless you are already represented by an artwork gallery, you are not normally in a position to exhibit your work at Frieze and London Art Fair (arguably two of probably the most well-known artwork gala’s within the UK), however there are some that settle for purposes from particular person artists or artist collectives.

    The Other Art Fair is value making use of for as an artist. It’s introduced by Saatchi Art and runs gala’s the world over, together with in London. Keep a watch on their web site and social media channels to seek out out when purposes for artists are open.

    To discover artwork gala’s which can be native to you, have a fast look on Google and establish ones that you just suppose would go well with you and your paintings. Each truthful’s web site ought to embrace particulars about whether or not purposes are open to particular person artists, together with steering on how you can apply.

    If you do handle to safe a spot to exhibit your work at an artwork truthful, you should definitely be open and pleasant all through the day and chat with as many guests as you may. It’d be splendid to rearrange gross sales on the day, however strive to not be disheartened if this does not occur.

    Deciding whether or not to purchase a murals (significantly if it is received a excessive gross sales value) can take time – be sure you hand out enterprise playing cards to anybody you chat with on the truthful, and as soon as guests have had time to suppose by way of the choice, they might hopefully get again in contact to purchase your artwork.

  • Promote and promote your paintings on social media

    Woman on laptop with social media likes and loves

    Credit: Flamingo Images, Pinone Pantone, Avector – Shutterstock

    When you are first establishing your artwork profession, it is just about important to have an on-line presence to widen your viewers and be simply contactable by potential artwork consumers.

    TikTookay and Instagram are targeted on visible media, making them wonderful methods for artists to promote artwork on-line. They can help you present your work to hundreds of individuals world wide who would have in any other case had very slim possibilities of discovering your work.

    That mentioned, promoting artwork on Instagram, Facebook and different social media channels is not at all times simple. Numerous effort and time wants to enter sustaining profitable enterprise accounts.

    And, on high of this, social media is infamous for being distracting and may hurt your productiveness ranges when you’re not cautious.

    Essentially, when utilizing social media to draw new followers to your artwork and improve your gross sales, it’s essential method it as a part of your job as an artist. Be savvy with it and maintain the concentrate on promoting your artwork, ensuring your social media content material is participating and reflective of your work.

    Once your portfolio web site is ready up, you should definitely hyperlink to it out of your social media profiles.
  • Get extra artwork commissions

    If you do not already, an excellent strategy to enhance your gross sales is by taking paid artwork commissions from associates, household and members of the general public.

    The first step to getting artwork commissions is to let individuals know that you just’re open to creating made-to-order artworks. For instance, when you have a social media web page devoted to your artwork, including one thing like “DM me for commissions” is an easy however efficient strategy to encourage individuals to get in contact.

    Also, the extra commissions you do, the higher your possibilities of promoting additional personalised artworks – while you full commissions, share examples on social media and your web site, posting opinions from pleased prospects alongside them.

    To enhance the commercialisation of your artwork additional, it might probably assist to discover a area of interest to concentrate on for artwork commissions. For instance, when you’re expert at reaching likeness when drawing or portray animals, you might start taking commissions for pet portraits.

    You may even begin promoting artwork on Etsy, highlighting in your listings that you’ll be able to personalise the artworks for the client.

  • Create an artwork e-book

    If you have received a robust (and fairly sizeable) physique of labor, an artwork e-book might be the proper strategy to promote your artwork with out truly parting methods with the entire unique items.

    This might be a e-book fully made up of photographs of your artwork however, when you really feel assured to add your individual writing alongside the pictures, this might actually assist to widen its enchantment.

    It could be an possibility to use for e-book offers. However, except you are already very well-established as an artist, it will in all probability be fairly difficult to draw the eye of publishers and persuade them to publish a e-book about your artwork.

    Instead, we suggest self-publishing an eBook and following our high tips about how you can monetise it.

  • Illustrate e-book covers

    Woman drawing on tablet

    Credit: BongkarnGraphic – Shutterstock

    If you do not fancy the concept of making a whole e-book or eBook, why not design the duvet of a e-book for another person?

    Working as a e-book cowl designer is usually a full-time profession, but it surely can be a super strategy to make cash in your spare time on a freelance foundation.

    To discover authors who’re eager to rent individuals to e-book cowl designers, you might promote your freelance design providers on Fiverr.

    There are a number of advertisements on there by e-book cowl designers. To stand out, embrace a number of photographs that mirror your design type and abilities and analysis what the going price is amongst different freelancers.

    To safe extra gigs on Fiverr, you may wish to cost a payment that’s cheap and reflective of the standard of your work, however nonetheless aggressive in comparison with the opposite freelancers on the positioning.

  • Host open studio occasions

    If you are lucky sufficient to have an artwork studio, whether or not one which’s simply utilized by you or shared with different artists, opening it as much as guests for the day could be an effective way to satisfy new potential consumers.

    This would can help you lower out third events and prepare gross sales instantly with consumers – which means you may promote your artwork at no cost, with none charges.

    It’s a good suggestion to open up the studio on an RSVP foundation.

    By asking individuals to substantiate upfront that they’d prefer to view your studio, you might prepare for various individuals to attend at completely different components of the day. This method, at anybody time, you’d be capable to chat correctly with every customer – hopefully growing your possibilities of totally participating with a purchaser and promoting your artwork.

    At an open studio occasion, we might suggest displaying a mixture of completed works which can be accessible on the market, in addition to some works in progress.

    Visitors will probably be eager to understand how you’re employed, what your inventive course of is like and what to anticipate out of your completed artwork items – in addition to, after all, how you can purchase your artwork.

  • Sell NFT artwork

    NFTs (Non-Fungible Tokens) have gotten an more and more large a part of the up to date artwork market.

    In case you are unfamiliar with NFTs, they’re digital information which can be distinctive to the proprietor and saved on a blockchain. We clarify blockchain know-how in additional element in our Bitcoin explainer information, but it surely’s basically a safe strategy to confirm the possession of digital objects.

    Saatchi Art has began to enter the NFT house, as has Artsy. There are additionally some on-line marketplaces that target NFT artwork corresponding to Nifty Gateway and SuperRare.

    It’s simple to see the enchantment of promoting artwork on this method, because it permits your work to exist in a digital format, but nonetheless be purchased, bought and owned as an unique murals.

    There’s additionally a variety of curiosity in NFTs inside the artwork world proper now as they’re nonetheless a comparatively new and thrilling idea, so it may probably assist to attract consideration to your work.

    However, there are drawbacks to promoting these sorts of artworks. One challenge is that the NFT artwork market is fairly risky. As it is such a brand new method to purchase and promote artwork, it is troublesome to foretell how a lot cash you might make from it, and what the way forward for the market will seem like.

    On high of this, NFTs, like cryptocurrencies, are extraordinarily energy-intensive to create so that they have a giant environmental affect. For anybody seeking to scale back their carbon footprint, they’re maybe finest prevented.

    If you are excited by promoting NFT artwork, take the time to do thorough analysis, look into the potential dangers and punctiliously contemplate whether or not it is best for you.

    To discover out extra, take a look at our information that explains what NFTs are and the way they work.

  • Ever thought of promoting artwork on Amazon Handmade? See our information to getting cash on Amazon to seek out out extra.

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