Instagram Content Creation Best Practices You Need To Apply

With over 2 billion month-to-month energetic customers, Instagram is likely one of the world’s hottest social media platforms. And it’s exhibiting no signal of slowing down.

It’s no surprise that numerous firms are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll want to make sure you’re approaching your Instagram content material in the proper option to get nice outcomes.

There’s extra to changing into an Instagram success than sharing numerous footage on-line. You additionally want to determine the way you’re going to interact together with your followers by way of each snap, Reel, story, and hashtag.

Here are a few of probably the most important content material creation greatest practices so as to add to your Insta campaigns.

Instagram Video Content Best Practices

Let’s begin with a rising star within the Instagram content material creation panorama: video.

Ever for the reason that introduction of Reels and Instagram Live, the social media firm has been pushing extra focus in direction of its video choices – encouraging folks to share clips, in addition to snaps. In an period the place instruments like TikTookay are skyrocketing in recognition, the video could possibly be the important thing to your success.

There are completely different sorts of video options on Instagram to discover:

  • Instagram Reels: Reels are the preferred and inventive content material format on Instagram, whereby you may create entertaining, immersive movies of as much as 90 seconds to specific your model story creatively.
  • Instagram tales: Short video clips (typically 15 seconds or much less) which are typically informal, low-pressure, and straightforward to make. They additionally disappear inside 24 hours until you pin them to your highlights. That makes Stories an ideal place to experiment.
  • Instagram Videos: The IGTV characteristic and in-feed video of Instagram merged to create one single video characteristic. Now you may put up each brief and lengthy movies wherever between 3 seconds to 60 minutes. An ideal option to create informative content material, like how-tos and product demonstrations.
  • Instagram reside: Instagram Live is all about live-streaming. According to research, 80% of consumers would moderately watch a reside stream than learn an article. Instagram Live is an effective way to generate credibility on your model by exhibiting your viewers “behind the scenes” of your organization.

Most of the extra widespread Instagram video posts showcase fast how-to’s, behind-the-scenes insights, or stop-motion/time-lapse content material. You may also get seasonal together with your movies like Tesla did with this Halloween-focused put up.

Tips for Instagram video content material

To take advantage of your video Instagram content material, the very best factor you are able to do is experiment with completely different codecs. Different video instruments supply their very own distinctive advantages.

For occasion, the non permanent nature of Instagram Stories makes them a superb alternative for people who find themselves experimenting with completely different sorts of video materials. Stories are additionally good for limited-time gross sales and promotions.

If you need to get entangled with the newest in Instagram content material choices, you could possibly think about using Instagram Reels for enterprise. This characteristic is similar to TikTookay, permitting customers to create 90-second movies with audio, results, and varied distinctive instruments.

Instagram content options

With Reels, you may add AR results, audio, and even timers or countdowns to your content material, serving to you to interact your viewers. There’s additionally the choice to share your Reels with devoted teams in an effort to check your newest content material with a particular viewers.

Handling a number of Instagram video codecs for a number of purchasers is a herculean process – if solely you don’t automate it.

With SocialPilot, you may schedule nearly each Instagram put up kind to go reside routinely. Yes! We are speaking about Reels, tales, in-feed movies, carousel posts…you identify it. With the facility of automation in your hand – plan, create, and schedule early for a number of Instagram accounts directly.

schedule almost every Instagram post

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Show off your model’s persona

Video on Instagram is a superb option to showcase your distinctive persona. Creating enjoyable tales you may pair together with your commonplace Instagram posts provides further depth to your model’s id on the net. You may also reap the benefits of numerous enjoyable options, from polls and Gifs to music that makes your movies immediately extra entertaining on your followers.

Find a theme

It doesn’t matter whether or not you’re posting movies to your newsfeed, Reels, or IGTV; you could be constant. Finding a theme lets you create probably the most participating movies that communicate to your clients and keep the overall essence of your model. Some firms are vivid and pleasant, whereas others are about social actions and taking a stand.


Make it stunning

All visible content material needs to be beautiful – whether or not it’s an impromptu reside stream or a totally produced video. Some of the movies you produce on Instagram is likely to be barely decrease in high quality than different clips.

However, it is best to at all times be aiming for a pristine model picture. Consider issues like white borders to maintain your content material trying clear. Maintain constant presets so that you’re not always switching between filters, and hold the coloration themes that matter to your model in thoughts.

Instagram content material greatest practices: Feed content material

Beyond the fantastic world of video, there are nonetheless loads of content material sorts you may experiment with on Instagram. The most evident possibility is the content material that you just put up to your feed. This will be within the type of video clips, footage, and even text-based quotes.

So, how do you ensure that your feed content material is superb?

Start by getting the timing proper.

There is a time and a spot for every part – even your Instagram posts.

Conduct a fast search on Google for “Instagram posting times,” and also you’ll discover dozens of research telling you the very best occasions to publish, relying on issues like business and placement.

For occasion, the very best time to put up on Instagram within the media and leisure business seems to be at round 9 am on a Friday morning. You may also get nice engagement on this area of interest on Wednesdays, Thursdays, and Fridays throughout typical work hours.

Remember, when utilizing information accessible from different firms to plan your social media scheduling, be sure you complement it with your individual insights. Studies can provide you a primary thought of when the very best time to put up is likely to be for you. However, it’s as much as you to analyze your viewers and discover out once they’re probably the most energetic.

Your personal analysis combined with the very best practices tips accessible on-line will assist you to to schedule your content material on the good second.

You may also use a number of the greatest third-party Instagram instruments to seek out out your private greatest time to put up on Instagram extra simply.

Best practices for Instagram feed content material

Aside from choosing the right time and day to put up your Instagram content material, there are different steps you may take to make your profile extra interesting too. For occasion:

Post Instagram content material that’s participating and high-quality

High-quality visuals are on the coronary heart of all Instagram best-practice guides. Scroll by way of the world’s hottest feeds, and also you’ll discover that each picture is rigorously curated to ship a particular aesthetic. Great pictures and movies join together with your viewers. They additionally present that you just’re knowledgeable dedicated to offering real high quality.

Just take a look at snaps like this from Airbnb – they immediately encourage you to study extra.

Airbnb Instagram

When producing Instagram content material on your feed, ensure that your footage are the best decision you will get. Free picture modifying instruments like VSCO Canva will assist you to to boost your pictures and add different components for model consistency, like borders and filters.

Stay on prime of evolving traits

Instagram is consistently altering. Most just lately, we’ve seen the arrival of Instagram Reels to make Insta extra compelling for the youthful Gen Z customers who appear to want instruments like TikTookay. However, new alternatives seem on Instagram on a regular basis. If you need to produce the very best content material, you could perceive what’s accessible on Instagram.

Remember, Instagram has a number of the greatest engagement ranges of any social platform, however completely different clients will have interaction extra with particular sorts of content material. Trying out the newest traits will assist you to to determine what actually speaks to your viewers.

When you put up one thing new, like a special fashion of video, or an Instagram Reel, ask for suggestions out of your viewers, and get them to let what you’d wish to see extra of.

Know Your Audience

Finally, don’t simply throw out new content material at random. Get to know your viewers and work out what they’d need most from you.

If you don’t have a purchaser persona but – make one, outlining the entire info you may collect about your viewers, together with their gender (majority), location, age, and different important details. Once what sort of viewers you will have, you may start creating content material that’s interesting to them.

For occasion, a youthful viewers would possibly reply higher to brief video clips than text-based posts. Instagram analytics in your back-end will provide you with some helpful metrics so you may work out which sorts of content material be just right for you.

Remember, attending to know your viewers can even make it simpler to resolve which #hashtags you could use to assist clients discover your posts.


User-generated content material greatest practices

We’ve checked out video content material and the very fundamentals of Instagram feed content material – however there’s one other level price exploring nonetheless. User-generated content material is likely one of the strongest belongings any enterprise can have on social media.

UGC on Instagram comes within the type of reposts and content material created by customers particularly on your model. The best option to broaden your content material portfolio on Instagram is to ask permission to repost something you see in your newsfeed that appears related to your model. Crucially, you do have to comply with some reposting etiquette right here.

Make it clear in your bio or caption that the picture you’re posting isn’t your individual. You’ll additionally have to DM the consumer and ask for permission to reuse the content material. Once you’ve bought permission, you should utilize a device like a Repost for Instagram so as to add a watermark to the reposted content material.

Remember, embody a @Mention in your put up, sending visitors again to the unique content material creator too.

Repost for Instagram

How to generate extra user-generated content material

User-generated content material is superb on Instagram as a result of it’s an opportunity to point out your viewers that you just’re a part of a wider group. With UGC, you may share posts from different influencers and social figures. If these professionals @Mention you of their subsequent put up, that sends distinctive visitors your manner.

Posting user-generated content material additionally exhibits your viewers that you just’re considering what they need to say and care about their opinions. This strengthens the connection between you and your follower.

On prime of all that, with UGC, you get some further social proof on your firm. Content from comfortable clients and purchasers doesn’t simply shake up your information feed; it provides you visible affirmation that individuals are utilizing your merchandise – they usually’re glad with them. Check out this put up from Lush, as an example:

lush follow

To earn extra UGC on your Instagram feed:

  • Create a branded hashtag: Hashtags are a priceless addition to any Instagram content material technique. However, they’re extremely essential once you’re making an attempt to earn user-generated content material. Sharing a branded hashtag like Nike’s #JustDoIt will make it straightforward to seek out clients who’re sharing content material associated to your model.
  • Run giveaways and contests: People love getting issues without cost. Ask your viewers to share footage of them utilizing your merchandise for an opportunity to win one thing – like a present or an enormous low cost on their subsequent buy.
  • Work with micro-influencers: Find micro-influencers that have already got a connection together with your audience and ask them to create content material for you in change for freebies. You can construct a greater popularity and replace your content material this manner!

Making probably the most of your Instagram content material

Instagram is a well-liked social media platform for a cause.

People naturally reply to higher visible content material than written textual content. We love scrolling by way of superb pictures and movies every single day. It’s a superb manner for manufacturers to make connections with their audience.

However, similar to any social media marketing campaign, you’ll want the proper technique to face out on Instagram. A robust content material plan that considers every of the three components above will provide you with a various and immersive option to join together with your viewers.

Remember, don’t neglect the fundamentals of social media posting too. Use hashtags so as to add extra context to your campaigns, goal your posts particularly to the viewers that’s best for you, and at all times search for new possibilities to interact and delight your followers.

Good luck with mastering your Instagram content material.

Samantha Hackett –