This 12 months has been a difficult one. At instances, irrespective of how onerous I work, it nonetheless feels prefer it”s not enough. I’ve been grinding on the Platform Discovery project, and it’s been going well, but I’m further behind than I’d like to be.
So many plans, so little time.
Anyway, welcome to another income report! Here, I’ll break down Swift Salary’s Q3 performance including revenue, expenses, highlights, stats, and more.
If you have any questions about anything, leave me a comment.
Previous reports from 2022:
To see all of my past income reports (going all the way back to my first year of blogging), go here.
Highlights from Q3 2022
- No new blog posts, focused on platforms only
- 18 new platforms published. That’s 10 more than last quarter.
- Learned a lot more about WordPress development
- Implemented WP Facet (a filtering plugin)
- Updated all in-content email opt-ins
New Blog Posts
None! Just like in Q2, I focused completely on the platform project this quarter. See details on that below.
Learning more about WordPress development
In a mission to lower my reliance on plugins (and make my site more flexible and customizable), I’ve been learning a lot more about WordPress development this year and getting my hands dirty with PHP.
This quarter, I custom-coded how platforms and posts are output during WP Query loops. You can see an example of this on my search page.
Custom coding the output allows me to more easily customize what info is shown on post and platform cards and means I don’t have to use a plugin to output posts anymore.
Platform Project Updates
Check out my Q1 2022 income report for more details on the beginnings of this project!
A quick background:
I’m taking a risk and overhauling how I publish reviews of money-making and other finance platforms. Previously, I would post a long-form review in a traditional blog post format. However, this format just didn’t scale or fit my long-term vision, so, I’ve been working on changing things up.
Instead of long-form blog-post style reviews, I’m creating Platform profiles/hubs, similar to what Capterra does with software. These hubs include an overview of what the platform is and how it works, similar platforms, user reviews and statistics, and more.
I made quite a lot of progress on this project this quarter. Here’s an overview:
More details on each of these below!
Introduced the Platform Discovery Tool
The Platform Discovery Tool is the highest vacation spot for locating on-line platforms that assist you:
- Make cash
- Save cash
- and extra
As you may see from the picture above, there are a selection of filters (created with Facet WP) you should utilize to additional slender down the alternatives of platforms. You can simply discover ones that work in your nation, help your gadget(s), and extra.
Over time I hope to have a whole lot (and even hundreds) of discoverable platforms on this web page.
Fully Templatized Platform Pages
Now, instead of having to input all the text for a platform page manually, I can do it automatically with WP All Import. This is way quicker and makes updating pages in the future a lot easier.
The way my pages are set up now also makes updating the look of every platform page across my site much easier. Previously, if I had to make an update to the layout of the platform pages, I’d have to go and update each page individually. Now I can do it across all pages at the same time.
This took some time to set up, but it was 1000% worth it. It’s pretty simple too.
I basically just use WordPress custom fields to store all the written content for the platform (e.g what it is, how it works, etc.). Then, I have a reusable WordPress block for the actual page template:
Above is how the highest part of platform pages look within the WordPress block editor. This part outputs all the first particulars a few platform: what it’s, the way it works, the alternatives it presents, and extra.
You may also see the shortcode for the sidebar, which adjustments relying on the kind of web page it’s (web page sorts embrace: profile, alternate options, incomes information, consumer opinions, and so on.).
Next is an electronic mail opt-in:
This electronic mail opt-in is for the Swift Saturday Financial newsletter. More info on the newsletter below.
The last section outputs the media section, reviews, and more:
I’ve comparable templates for different sorts of platform pages (e.g. alternate options pages).
All in all, this technique in all probability is not the cleanest or best, however for proper now, it really works. And it really works means higher than what I used to be doing earlier than.
And it is led to…
💸 New money-making ideas every week
In 5-10 minutes per week, the Swift Saturday newsletter helps you discover ways to make extra money, business ideas, and more. It also features finance tips and updates on the markets and economy to keep you in the loop and on top of things.
Sign up below to check it out!
Unsubscribe at any time. I’ll never share or sell your information.
Faster Publishing and Easier Outsourcing
As mentioned above, with the templatized system, I can now import all the details for a platform page with WP All Import. So, I use Airtable to store the content for each page, and when one is ready for an update or publishing, I export it to a CSV and import everything in a few minutes.
Working with freelancers in an Airtable has also been pretty efficient, but it’s still not at full speed. Need more writers/researchers.
Sticky header navigation with page tracking
I wanted to make a nice clean navigation bar for the top of each platform page. Here’s what I came up with (most of my inspiration came from the navigation bar Google uses on some of their pages and apps):
One of the cool issues about that is that once you scroll to totally different sections of the web page, the border across the navigation button for that part lights up.
Here’s an instance displaying how the “Overview” part button is highlighted:
Oh, and for these questioning, here is an image of what the platform web page header used to appear to be:
As you can see, I only had buttons for visiting the platform or writing a review. There was no navigation at all.
Now, everything is much cleaner, and there’s more functionality. There’s also a “Report Problem” button on the new sticky navigation to make it easy for users to point out glitches, content errors, and more. I haven’t had anyone actually contact me through it yet though.
Added programmatic comparison text to alternatives pages
This is a cool little feature that makes alternatives pages a little bit more valuable to readers.
For each alternative generated, some comparison text is also shown:
This is done by simply comparing the user ratings (and editorial ratings if the exist) for the platform that is having alternatives generated for it and the alternative platform being shown.
Update the way users can leave reviews
As I add more platforms to the site, the types of users that can leave reviews will change. At the moment, I only have a review form set up for those who earn money on platforms.
In the future, I plan on having not only review forms for earners, but also for people who use platforms to buy things, invest money, and more.
To get this started, when users go to leave a review of a platform, they’ll now see this page:
I have not created evaluation kinds for the extra consumer sorts but, however that ought to be arrange as soon as I begin seeing demand for it.
Updated all in-content electronic mail opt-ins
I’ve formally modified all my in-content electronic mail opt-ins to Swift Saturday sign-up kinds.
Here’s how the one on “Manage Money” articles appears:
This is nice and simple and is specific to the type of article being viewed. On “Make Money” articles, the opt-in title reads “New money-making ideas every week”.
For a long time, I was promoting email courses instead, but with how much work I put into the Swift Saturday newsletter, it just made more sense to promote it more heavily.
Blog Income and Expenses for Q3 2022
All income and expenses are recorded in Canadian dollars. Income is based on money that has actually hit my bank account (i.e. cash basis accounting).
Income Breakdown: $7,883.92 Gross Revenue
Had a slight enhance in income this quarter from final quarter. Still a lot decrease than what I’d wish to see and far decrease from the excessive I noticed in Q3 of 2021.
Monthly Revenue Breakdown
- July: $1,486.60
- August: $2,334.61
- September: $4,062.71
September really pulled through to lift up the monthly average this quarter.
Revenue Sources Summary
- Affiliate Income ($1,860.38):
- Impact Radius – $171.60
- Advertising ($4,081.84):
- Sales ($3):
Expense Breakdown: $2,490.16 Spent
Notable expenses include:
- Bank Fees and Charges – $204.87
- Freelance writers – $794.52
- Review gathering – $45.66
- Evernote – $89.99
- FacetWP plugin – $130.09
- GSuite – $46.79
- Gumroad fees – $0.21
- Domain name – $18.69
- Siteground hosting upgrade to GoGeek – $150.15
- Slack – $32.19
- Starter Story – $352.64
- WP All Import plugin – $393.84
- Zoho Books – $99.44
* Total Net Profit: $5,393.76 *
Traffic Breakdown: 210,008 Pageviews
Pageviews elevated barely (+4.94%) this quarter. However, early indicators present I used to be hit negatively by September’s Google replace, and you may see the dip that triggered on the finish of the chart above.
This is why I’m engaged on diversifying my site visitors from just a few posts herald many of the pageviews –> a whole lot of posts every bringing 100-1000 pageviews/month.
Quarterly Traffic Chart (Since Inception)
Platform Page Traffic
Similar to final quarter’s report, since that is our energetic mission in the intervening time, I’m going to incorporate some site visitors stats for it. We’re going to take a look at search-based site visitors solely as that is what we’re aiming for with this mission.
Here’s what we had for Q3:
Last quarter, we had solely 36 clicks to platform pages, so that is virtually a 10x enhance. Really completely happy about that. Need to proceed scaling up although so we are able to begin seeing 10k+ clicks per thirty days.
Email List: 5,096 Active Subscribers
Started Q3 with 6,271 subscribers and ended with 5,096. That’s a 18.74% decrease.
The reason for the decrease? I ran another re-engagement/inactive subscriber campaign at the end of the quarter which ended up removing over 1,000 inactive subscribers.
It hurts in the short term, but it’s better for my open rates/deliverability in the long run. No point in having uninterested people on my list.
I am wondering how accurate the inactivity tracker is for my mailing provider. I’ve noticed that, since purging these inactive subscribers, there are fewer people opening my newsletter. Now I’m wondering if I accidentally removed active subscribers…
Swift Saturday Newsletter
The Swift Saturday newsletter is a weekly newsletter sent out (you guessed it) every Saturday. It’s full of interesting financial content from Swift Salary and the world wide web.
- Extra money ideas
- Job opportunities
- Business ideas and stories
- Money management tips
- Investment opportunities
- Market updates; and more.
If you’re interested, you can sign up or learn more here. Unsubscribe at any time.
Open rates for the newsletter this quarter sat at an average of 19.50%. That’s a nice improvement over last quarters 17.54% average.
My goal was to hit a 20% open rate average by the end of the year, so we’re on track for that!
Note: I use MailerLite as my email service provider.
Follow Up On Goals for Q3 of 2022
- Launch 50 new platform pages – We only ended up launching 18 — just 36% of the goal. This was due to me only having 1 writer/researcher at the moment (other than myself) and also other updates needing to get done before I could upload some platforms.
- Complete the platform discovery page – Got this done! Check it out.
- Completely replace ContentViewsPro – I essentially have everything needed to get this done, but still need to update some older articles before I make the full transition. That said, I have fully removed reliance on this plugin on many pages on my site (including platform pages).
- Start experimenting with platform-related content – We launched an earning guide this quarter. Once I’ve published enough platform pages related to paid surveys, I’m going to test country-specific pages (e.g. Best Survey Sites in Canada).
Goals for Q4 of 2022
- 20% open rate on Swift Saturday newsletters
- Launch 50 new platform pages – Same goal as last quarter. Lets see if we can actually do it this time. I’m going to need more writers/researchers.
- Launch a “Best paid surveys [insert country]” page – These just require me to have a certain # of platforms ready to be featured on each page. From there, the actual page creation should be easy.
I was feeling pretty gloomy before writing this income report, and I’m still a bit down on some of the numbers above, but progress is definitely being made, and I’m happy about that. Focusing almost all of my effort on this platforms project is definitely a risk, but I think it’s going to pay off.
I hope you enjoyed this income report and got something useful out of it.
- Have any questions about this quarter’s blog income report? Leave a comment below!